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Different Beats Better
In a crowded marketplace, it’s more important to be different than better. The ‘Better’ Old Days There was a time when ‘better’ was...

shanestarr
2 min read


Brand Extensions: Yes, No or Maybe?
Every interaction should reinforce your audience’s gut feeling about your brand. I’ve been thinking about brand extensions lately,...

shanestarr
3 min read


Reading List: 2021
"In five years, you’ll be the same person you are today, except for the people you meet and the books you read." – Charlie ‘Tremendous’...

shanestarr
1 min read


LEVEL C Brand Specialist Certification
LEVEL C is an innovative brand education program designed by the leading pioneer, author, and expert in brand: Marty Neumeier. Branding...

shanestarr
1 min read
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