shanestarr2 minDifferent Beats BetterIn a crowded marketplace, it’s more important to be different than better. The ‘Better’ Old Days There was a time when ‘better’ was...
shanestarr3 minBrand Extensions: Yes, No or Maybe?Every interaction should reinforce your audience’s gut feeling about your brand. I’ve been thinking about brand extensions lately,...
shanestarr1 minReading List: 2021"In five years, you’ll be the same person you are today, except for the people you meet and the books you read." – Charlie ‘Tremendous’...
shanestarr1 minLEVEL C Brand Specialist CertificationLEVEL C is an innovative brand education program designed by the leading pioneer, author, and expert in brand: Marty Neumeier. Branding...